Wanted: this affordable, cold-proof coat from Woolrich

The Woolrich brand, as the oldest U.S. manufacturer of outdoor wear, has long been associated with quality workmanship and classic hunting style. Founded in 1830 by John Rich in Pennsylvania, the label started out distributing its fabric to lumber camps, miners, and trappers, and went on to supply blankets during the American Civil War.

Along with other iconic heritage brands like Barbour and Pendleton, Woolrich has enjoyed a recent resurgence in popularity. Perhaps consumers are fed up with the deluge of cheaply constructed and poorly insulated outerwear in most department stores. Or perhaps it's a happy by-product of well-made vintage clothing's continued rise in popularity among savvy shoppers. Whatever the case may be, it's never been easier to stay warm and look hot in freezing temperatures.

The original Arctic Parka from Woolrich was first produced in 1972 for Alaskan pipeline workers. With temperatures frequently dropping below minus 30 degrees celsius, working conditions called for a coat made to withstand the coldest of winters. This fact alone makes the Woolrich parka a must-have during a typical Canadian winter.

It's also a beautifully cut coat. The waterproof shell comes in a classic navy, which is a nice contrast to Woolrich's classic red flannel lining, and the hood is trimmed with an authentic coyote ruff (detachable for dog-lovers). The best part is that, at $330, the Woolrich Arctic Parka is affordable, which is more than you can say about that coat everyone and their mother wears during winters here.

$330. Available at Woodlawn, 1491 Dundas Street West, 416-551-8000

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