Too Close to Call: T.O. toques take on 416 hoodies

These Toronto-loving fashion designers wear the city on their sleeves, literally. Whose neighbourhood and area code inspired gear truly hearts the Six? You decide.

Tuck Shop Trading Co.

vs.

The Neighbourhood Project

Lyndsay Borschke; 201 Owner;
year established:

 
Gigo Elmoselhi; 2013  
I grew up in London, Ont., went to university in Halifax and have been a proud Torontonian since 2004. Are you originally from Toronto?  Proudly born and raised.
Old photos and maps, iconic signage and 
landmarks all play a role.
What inspires your designs? Usually an interesting typeface that can be manipulated.
Our City of Neighbourhoods Toronto collection — toques, Ts and crewnecks — is entirely made in Toronto. Are your garments made in T.O.? They’re designed and printed here, but the shirts themselves are sewn overseas.  
I live in Summerhill and love it. But I miss my old stomping ground down near 
Trinity Bellwoods.
What ’hood is closest to your heart? I’m in love with Bloor West Village. It’s tied to so many wonderful memories from my childhood.
Well, Norm has worn one of our toques before, so until Drake reps #cityofneighbourhoods, we're on the Norm train. Drake or Councillor Norm Kelly? Norm Kelly. He loves Toronto almost as much as I do!
We were pretty pleased when Cara Delevingne and Method Man wore our Toronto toques.  Any celebs spotted in your gear? Lead singer Matthew Vlahovich of Young Empires has shown some interest. 
Our signature Cottage Coats and 
City of Neighbourhoods toques.
Current must-have item? The limited edition 416 Hoodie!
www.tuckshopco.com​   www.neighbourhoodproject.com

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