Toronto’s Aaliyah Edwards has just inked a major endorsement deal with Adidas, a groundbreaking achievement for the rising star.
A senior at the University of Connecticut and a standout player for the UConn Huskies women’s basketball team, Edwards brings a wealth of skill and determination to the brand. Her impressive track record includes being named the 2023 Big East Most Improved Player and Most Outstanding Player. Additionally, she made her mark on the international stage by participating in the 2020 Olympics in Tokyo.
“I couldn’t be more excited to join the adidas basketball family,” said Aaliyah Edwards. “Through our shared values of elevating women in sport and hosting community initiatives to improve access to sport, this partnership will have a profound impact not only on myself, but also other young athletes just like me.”
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Edwards played high school for Crestwood Prep in Toronto, which has an outstanding basketball program and has produced a number of top NCAA players.
As the first Canadian to secure a Name, Image, and Likeness (NIL) agreement, Edwards represents a significant milestone in Adidas’ efforts to provide more opportunities for female athletes. This signing reaffirms Adidas’ dedication to supporting and celebrating women in sports, while also showcasing the serious hoops talent emerging from Toronto.
Edwards and her UConn Huskies are ranked tenth in the NCAA college basketball rankings ahead of the March 20 start date.
