T.O. is awash in urban streetwear, and the suburbs are repping their own ’hoods as a hot Scarborough brand takes on a feisty East York label.
| We’re based inside the boundary of what was known as old East York. From our front door we can see the stack of the Michael Garron (Toronto East General Hospital) | From where in the east do you hail? | I’m originally from Victoria Park and Sheppard Avenue in Scarborough. |
| Halloween night, 2015, the night the Jays were eliminated by the Royals. | When did you launch your brand? | The brand was founded in 2008, but you could say we “officially” launched in 2012. |
| Toronto has always been seen as a second-tier city. Now with our music, art, culture and media, we’re finally showing the world why we’re the best city. | Why does Toronto literally love to wear its love on its sleeve? | Whatever your job is, we’re all creatives at our own craft, and we embrace it through the city that continues to inspire us. We can’t forget that. |
| Kids have a lot less money in East York, so you don’t see many popular U.S. brands here. People rely on true street fashion, a blend of looks that creates a unique style. | What’s the difference in street styles between east and west of Yonge? | Personally, I don’t really pay attention to all that, but Queen Street kids tend to dress really flashy. In Scarborough, you don’t get too many people trying to swag out. |
| This is a tough question. If I was a true blue East Yorker, I’d say the Detroit Eatery, but I gotta go where I eat the most, and that’s Kalyvia. Best Greek food on the D. | Best place to eat in your ’hood? | I’ve been going to Johnny’s Hamburgers since I was in high school. They’re known for their home-style burgers. If they recognize your face, they’ll know your order. |
| www.beastyork.com | www.lifeandwisdom.net |
